MOTHERWELL FOOTBALL CLUB
CASE STUDY: RETAIL
In need of new management for in store and online retail that will increase returns and allow the club to move focus elsewhere.
We took over the management of all retail playing and training kit, allowing the club to take a back seat. Using our network we then sought to increase the store range.
The larger offering available to a supporter previously starved of quality merchandise, resulted in greater sales for the club. This relationship is still ongoing, 15 years later.